Mercц©dцЁs БЂ" a Spanish girlБЂ™s name meaning БЂ
Emil Jellinek becomes involved
In order to gain publicity and a certain distinction for their products, both companies sought a suitable trademark. To begin with, the inventors used their own names БЂ" БЂњBenzБЂ« and БЂњDaimlerБЂ« БЂ" which vouched for the origin and quality of the engines and vehicles. The trademark of the Mannheim-based company Benz & Cie. remained unchanged, except that in 1909, the cog wheel symbol which had been used since 1903 was replaced with a laurel wreath surrounding the name Benz. But the turn of the century brought a completely new brand name for products from Daimler-Motoren-Gesellschaft (DMG) in Cannstatt: БЂњMercedesБЂ«. So what is the origin of this name?
The invention in the 1880s of the high-speed engine and the automobile enabled Gottlieb Daimler and Carl Benz БЂ" independently of one another БЂ" to lay the foundations for the motorization of road transport. With the help of financial backers and partners, they both invested their private developments in their own enterprises БЂ" in Mannheim, Benz founded the firm Benz & Cie. in October 1883, and Daimler-Motoren-Gesellschaft (DMG) was formed in November 1890.
Gottlieb Daimler and Carl Benz
The history behind the Mercedes-Benz brand and the three-pointed star
To view these and a host of other details regarding the history of the Mercedes-Benz brand, you can find more info in the official press release below.
A few of the topics covered include where the name Mercedes was derived from, what led to the introduction of the three-pointed star and what the star symbolizes. Also shown are the various incarnations of the logo over the years, each of which played an instrumental role in helping shape one of the most recognizable brands in existence.
If you're a regular reader of eMercedesBenz, you're no doubt familiar with the origins of the Mercedes-Benz brand and the three-pointed star. But for those of you who are just joining us or those of you who may have missed our past coverage on the subject, Daimler today has published a refresher course detailing briefly the historical milestones that led to the Mercedes-Benz we know and love today.
Posted April 17, 2008 At 10:40 AM CST
The History Behind The Mercedes-Benz Brand And The Three-Pointed Star
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The History Behind The Mercedes-Benz Brand And The Three-Pointed Star | eMercedesBenz - The Unofficial Mercedes-Benz Weblog
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